Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content. Also, using canonical tags incorrectly (or not at all) can seriously affect your crawl budget.
The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
Manage Proactively, But Plan for the Unexpected
So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance. You can tweak the timeframe to see your organic traffic performance over a longer time period. Utilize the tools mentioned above to assess your site’s performance, identifying areas that require SEO Anomaly immediate attention. After auditing hundreds of websites, the biggest pattern I notice isn’t complex technical SEO issues, though they do matter.
Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword.
Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above.
Keyword Rank Tracker
You need a sitemap to make it easier for users and search engines to navigate and crawl your website. It analyzes the top 10 keywords each page on your site is ranking for. Then it digs deeper, scanning crawled pages for mentions of these keywords, to show you internal link opportunities you might otherwise miss. As content becomes outdated, its search traffic will often start to drop off. But you can usually resurrect rankings by refreshing and republishing the content.
Duplicate Content
- Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines.
- More visitors will click on your website in the search results if it has a captivating meta description.
- In a way, off-page ranking factors are the result of your work.
- Also, check competitor performance and update old pages based on new opportunities.
- After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings.
- While not directly influencing rankings, meta descriptions remain an important part of SEO.
You can also use tools like Ahref’s backlink checker to take the guesswork out of analyzing the value of the links you gathered. We won’t waste your time with sales folks who don’t know what they’re talking about. You’ll sit down with a REAL digital marketing expert who will work to understand your business, your needs, and your goals.
But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic. A free Semrush account lets you audit up to 100 URLs with Site Audit.